The Institute of International Trade of Ireland in conjunction with the Digital Marketing Institute is commencing the first in a series of special Digital Marketing Training courses designed specifically for Irish Exporters.

On Thursday 8th December the IITI will hold a special one-day training course in the Radisson Blu Hotel, Golden Lane, Dublin 8:

International Digital Marketing Uncovered

 
Cost €195

Course covers:
9.30am – 1pm

 

Developing an Overseas Digital Marketing Strategy.

 

A demonstration on the power of applying digital concepts in the Export Sector, developing an overseas digital strategy and understanding how digital marketing is critically important for your overseas campaign.

 

The first part of this training course will cover the following topics:

 

  • Aligning the Internet with your overseas business objectives
  • User behaviour and navigation
  • Examples of great case studies
  • Strategies in digital marketing
  • Developing an overseas digital plan

2pm -5pm

 

Search Engine Optimisation for Exporters

 

SEO is about attracting the right customers at the right time. This module will equip the exporter with the core understanding, technical know-how and insight to build an international SEO strategy that will consistently stand up in today’s fiercely competitive online marketplace.

 

Topics include:

 

  • Keyword Research
  • How Google Works
  • Search Engine Factors
  • On Page & Off Page Optimisation
  • Meta Tags, Images, Content, Video
  • Links and how to get them

Print       Email