What is it?

This course will provide attendees with an overview of different export market entry strategies looking at the researching and targeting of new markets, giving an appreciation of the difficulties of intercultural communication and providing an understanding of appropriate pricing strategies. 

Why should I do it?  

• To understand the international marketing environment
• Select a suitable target market
• Devise an appropriate market entry strategy
• Choose between various delivery channels
• Understand the influence of different cultures
• Appreciate branding issues in a global environment
• Develop appropriate pricing strategies
• Communicate effectively to overseas markets
• Develop an international marketing plan

•       Conceptual foundations in marketing
•       The international marketing environment
•       Market research in international marketing
•       Strategies for foreign market entry
•       Inter-cultural marketing negotiations
•       Globalisation
•       Consumer and industrial product strategy for international markets
•       Pricing, credit and terms of business
•       Marketing communications in international markets
•       Preparing an international marketing plan